It is an opportunity for companies looking to become more profitable and competitive.
The C - commerce promotes new products and ideas from suppliers and customers.
The aim is that the business help producers and achieve integration with the sale.
Saturday, July 19, 2014
Saturday, July 5, 2014
Pay per Click (PPC)
2014, SOCIAL PPC: Initially considered an experimental field for search marketers to play with and a way for Facebook to make some kind of revenue off their 8 million free users, social PPC is quickly blossoming into its own advertising vertical.
Wednesday, July 2, 2014
Wednesday, March 21, 2012
N-Change B- Free
The Idea is to provide opportunities for seniors, to travel as independently as possible, for as long as they are want, in an environment that provides the highest quality service by an exellent emotional, social and spiritual support.
Monday, February 6, 2012
Monday, January 16, 2012
Social Networking
Web-based social networking services make it possible to connect people who share interests and activities across political, economic, and geographic borders.
Through e-mail and instant messaging, online communities are created where a gift economy and reciprocal altruism are encouraged through cooperation. Information is particularly suited to gift economy, as information is a nonrival good and can be gifted at practically no cost.
Facebook and other social networking tools are increasingly the object of scholarly research. Scholars in many fields have begun to investigate the impact of social-networking sites, investigating how such sites may play into issues of identity, privacy, social capital, youth culture, and education.
Several websites are beginning to tap into the power of the social networking model for philanthropy. Such models provide a means for connecting otherwise fragmented industries and small organizations without the resources to reach a broader audience with interested users.
Social networks are providing a different way for individuals to communicate digitally. These communities of hypertexts allow for the sharing of information and ideas, an old concept placed in a digital environment.
Sunday, January 15, 2012
Wednesday, January 4, 2012
Monday, January 2, 2012
Social Media Influence
A lot of consumers make reference to the power of influence generated through social networks, webs of opinion and analysis, either by friends or strangers.
essai 1 ;) on Prezi
Google Art Project
If you are an art lover, then you will surely enjoy this new service called Google: Art Project.
Powered by Google Street View, we can visit 17 museums around the world, as if you were there. Apart from the virtual stroll, enjoy close on your screen, digitized by Google 1061 work that has managed to gain the trust of museums. To do this, simply click on the little extra that comes before the works.
It's great for all art lovers, students or just curious people I look forward that they are going to have many more museums.
Wednesday, December 14, 2011
Budget Santa
1. Finantial application specialized for Christmast Holidays
The user can give her/his maximum budget that is available for Xmas and with the help of the application he/she will be always updated.
How does it work?
Imagine you buy three books and only one is for Xmas present. So you open your application and tape the amount you spent for the book and the application will tell you the remaining sum. Keep on shopping until you have money
2. With the same application you can have some ideas for Xmas presents. This one is related to brands.
How does it work?
We have our Xmas budget (100 euros) that you write to your application and then you write the brand name that you would like to buy as a present but you don ‘t know which item.
Ex: I want to buy something from Hugo Boss => write the brand name=> the app will show the items or product that you can afford.
3. I am sure you have already got some presents you did not like so much and you wondered what to do with them: sell it, change it, throw away (it is rude, don t do it!!)
Here is the solution: with Budget Santa you can change it!!
How does it work?
I received a book that I have already in two examples, so I don’t need it. I take a pic and you can see what I want to exchange and I can see what you have, too.
1. Finantial application specialized for Christmast Holidays
The user can give her/his maximum budget that is available for Xmas and with the help of the application he/she will be always updated.
How does it work?
Imagine you buy three books and only one is for Xmas present. So you open your application and tape the amount you spent for the book and the application will tell you the remaining sum. Keep on shopping until you have money
2. With the same application you can have some ideas for Xmas presents. This one is related to brands.
How does it work?
We have our Xmas budget (100 euros) that you write to your application and then you write the brand name that you would like to buy as a present but you don ‘t know which item.
Ex: I want to buy something from Hugo Boss => write the brand name=> the app will show the items or product that you can afford.
3. I am sure you have already got some presents you did not like so much and you wondered what to do with them: sell it, change it, throw away (it is rude, don t do it!!)
Here is the solution: with Budget Santa you can change it!!
How does it work?
I received a book that I have already in two examples, so I don’t need it. I take a pic and you can see what I want to exchange and I can see what you have, too.
Monday, December 12, 2011
Shazam for Iphones
Shazam is an App for UNLIMITED TAGGING of music, is available in over 60 countries
It is a quickest and easiest way to discover more about music. Just hold your phone up to the song to identify the track, buy it, check out the videos, get the lyrics, share it with friends or put it in your spotify account.
What is new in shazam?
LyricPlay™ is the fun new feature that lets you see full screen lyrics in time with the music you're listening to. with Shazam you can see and learn the lyrics of your favourite songs!
Assignment: The Phone Application
In these days where time passes so quickly, an application like this is very useful because you can manage large numbers of indispensable tools at the same time.
Google phone aplication OMR
Google phone aplication OMR
View more presentations from omurguiaromero
Thursday, December 1, 2011
Assignment: Visibility Performance - Visibility = Credibility
The SEO's world!
On Google there are about 40 billion results and users will not pass from the first page, so that the work of positioning needs more and more specialization, as if before one could be in the 2 nd and 3 rd page with certain guarantees of visibility, today that premise has changed radically.
Not many years ago, the position was a relatively simple task, applied a number of techniques such as using keywords (keywords) in the header tags of the page, obsessive repetition of the same, and even today considered penalized techniques and that was enough to be on the top of the search engines.
It is not an easy job and I found this article in a blog which covers the main positive and negative actions on the activities of SEOs and their clients on the web!
On Google there are about 40 billion results and users will not pass from the first page, so that the work of positioning needs more and more specialization, as if before one could be in the 2 nd and 3 rd page with certain guarantees of visibility, today that premise has changed radically.
Not many years ago, the position was a relatively simple task, applied a number of techniques such as using keywords (keywords) in the header tags of the page, obsessive repetition of the same, and even today considered penalized techniques and that was enough to be on the top of the search engines.
It is not an easy job and I found this article in a blog which covers the main positive and negative actions on the activities of SEOs and their clients on the web!
Search Engine Optimization
It is the process of improving the visibility of a website in different search engines without paying money to have access to a leading position in the results.
The goal is to appear at the top of the results to be positioned above the competitors for certain keywords.
The goal is to appear at the top of the results to be positioned above the competitors for certain keywords.
The main actions of the SEO
- Ensure that other websites link to your topic related site.
- Registering for important directories are still a good starting point for links or a first crawl of your site by search engines.
- Register and participate in forums, preferably in thematic forums related to the activity on your website.
- Write articles on other websites. Articles are a very powerful method to improve positioning and attracting visitors
- Participate in social networks
- Use bold or italics in the content for keywords that are intended position.
- Make our site as accessible as possible: limiting content in Flash, frames and JavaScript.
- Create unique titles and descriptions relevant content of each page.
- Link internally the pages of our site in an orderly and clear.
- Update the page with quality original content.
- Improve the user experience with improved design.
- Web Hosting on a reliable server.
It is now necessary to take into account that now the universal search engines do not just basing their results on websites, but videos, blogs, pictures, etc.. Google in particular has also launched a variety of tools to link the results to the user's online actions and gradually the results will be more attached to the results already chosen before.
Another thing to take into account is that the Internet informaciuon is increasingly ephemeral in real time, because with all the digital tools we have access to information seconds after its publication.
Wednesday, November 23, 2011
Ritz Carlton Analysis
The Ritz-Carlton has been recognized with numerous awards for being the gold standard of hospitality.
100 years of history. Countless rewards. With an unshakeable credo and corporate philosophy of un-wavering commitment to service.
100 years of history. Countless rewards. With an unshakeable credo and corporate philosophy of un-wavering commitment to service.
Ritz Carlton new digital program!
One of the characteristics of the Ritz Carlton is the experience of quality personal service from first contact that you have with the company.
It's quite an experience! that is why we think that developing marketing strategies based on digital is very difficult.
But the Ritz Carlton company decided to give more than half of their budget for the digital program "Let Us Stay with You" where will be allocated to digital and social media.
It marks the first time that digital efforts have accounted for a majority of the marketing budget, but it won't be the last.
Click here to read the article!
It's quite an experience! that is why we think that developing marketing strategies based on digital is very difficult.
But the Ritz Carlton company decided to give more than half of their budget for the digital program "Let Us Stay with You" where will be allocated to digital and social media.
It marks the first time that digital efforts have accounted for a majority of the marketing budget, but it won't be the last.
Click here to read the article!
Digital IQ Luxury report L2
An analysis of some of the major luxury and turism brands into four distinct categories:
Effectiveness of your site
digital marketing
social Networks
And mobile networks
The ratio of the tourism industry is not the same as the relationship that the luxury brands have with digital marketing.
For example: for the tourism make their reservations and sales online is almost vital, as well as easy access to the best information, the luxury brands uses digital marketing to retain customers and more to brand positioning but in both cases allows them to get new customers.
For companies it is vital innovate and be in constantly evolution in the area of digital marketing, especially when we are talking about the hospitality industry where customers are looking to have a quick and easy access to information.
That is why companies must be very careful about handling that make your marketing!
The brands that have a high digital IQ is reflected directly in the success of sells of the brand.
The reports showed that there is a very important relationship between the development of digital marketing and management of purchases by customers although it was shown that only half of companies use email marketing, and only two in this buying the search terms and only some have mobile pages. The creation of applications for mobile is a vital action for big brands because this allows them to be in direct contact with customers via their mobile.
The brands that are present in social networks have a faster growth to those who do not.
The main platforms used by the two sectors are facebook, twitter and youtube as well, however one of the most interesting thing is the role that facebook has taken in the promotion and advertising of the brands.
The customers increasingly think more in this tool to access to their shopping and more and more customers in these two sectors interact through social networks with their favorite brands, that is why companies are increasingly developing digital marketing strategies and companies develop too their sales and promotions through social networking.
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