One of the characteristics of the Ritz Carlton is the experience of quality personal service from first contact that you have with the company.
It's quite an experience! that is why we think that developing marketing strategies based on digital is very difficult.
But the Ritz Carlton company decided to give more than half of their budget for the digital program "Let Us Stay with You" where will be allocated to digital and social media.
It marks the first time that digital efforts have accounted for a majority of the marketing budget, but it won't be the last.
An analysis of some of the major luxury and turism brands into four distinct categories:
Effectiveness of your site
digital marketing
social Networks
And mobile networks
The ratio of the tourism industry is not the same as the relationship that the luxury brands have with digital marketing.
For example: for the tourism make their reservations and sales online is almost vital, as well as easy access to the best information, the luxury brands uses digital marketing to retain customers and more to brand positioning but in both cases allows them to get new customers.
For companies it is vital innovate and be in constantly evolution in the area of digital marketing, especially when we are talking about the hospitality industry where customers are looking to have a quick and easy access to information.
That is why companies must be very careful about handling that make your marketing!
The brands that have a high digital IQ is reflected directly in the success of sells of the brand.
The reports showed that there is a very important relationship between the development of digital marketing and management of purchases by customers although it was shown that only half of companies use email marketing, and only two in this buying the search terms and only some have mobile pages. The creation of applications for mobile is a vital action for big brands because this allows them to be in direct contact with customers via their mobile.
The brands that are present in social networks have a faster growth to those who do not.
The main platforms used by the two sectors are facebook, twitter and youtube as well, however one of the most interesting thing is the role that facebook has taken in the promotion and advertising of the brands.
The customers increasingly think more in this tool to access to their shopping and more and more customers in these two sectors interact through social networks with their favorite brands, that is why companies are increasingly developing digital marketing strategies and companies develop too their sales and promotions through social networking.
Best marketing strategy Best Initiative in Sustainable Development Best «People & Talent» Management Program Best young graduates integration program Best initiative in client’s experience Best Innovating concept Best General Manager (luxury and upscale segment) Lifetime achievement
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