Search Engine Optimization

It is the process of improving the visibility of a website in different search engines without paying money to have access to a leading position in the results.

The goal is to appear at the top of the results to be positioned above the competitors for certain keywords.

The main actions of the SEO

• Ensure that other websites link to your topic related site.
• Registering for important directories are still a good starting point for links or a first crawl of your site by search engines.
• Register and participate in forums, preferably in thematic forums related to the activity on your website.
• Write articles on other websites. Articles are a very powerful method to improve positioning and attracting visitors
• Participate in social networks
• Use bold or italics in the content for keywords that are intended position.
• Make our site as accessible as possible: limiting content in Flash, frames and JavaScript. 
• Create unique titles and descriptions relevant content of each page.
• Link internally the pages of our site in an orderly and clear.
• Update the page with quality original content.
• Improve the user experience with improved design.
• Web Hosting on a reliable server.

It is now necessary to take into account that now the universal search engines do not just basing their results on websites, but videos, blogs, pictures, etc.. Google in particular has also launched a variety of tools to link the results to the user's online actions and gradually the results will be more attached to the results already chosen before.

Another thing to take into account is that the Internet informaciuon is increasingly ephemeral in real time, because with all the digital tools we have access to information seconds after its publication.