On Google there are about 40 billion results and users will not pass from the first page, so that the work of positioning needs more and more specialization, as if before one could be in the 2 nd and 3 rd page with certain guarantees of visibility, today that premise has changed radically.
Not many years ago, the position was a relatively simple task, applied a number of techniques such as using keywords (keywords) in the header tags of the page, obsessive repetition of the same, and even today considered penalized techniques and that was enough to be on the top of the search engines.
It is not an easy job and I found this article in a blog which covers the main positive and negative actions on the activities of SEOs and their clients on the web!
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